Background and Coaching Experience

I was born in Sofia, Bulgaria and have lived in Switzerland for more than 14 years. I am a lawyer by education with an executive master in business administration. I have more than 20 years of experience in the financial industry, in 14 of which I have had the pleasure to lead various teams. Motivating people has always been my passion and this led me to take a coaching certification in 2019. 

I have had a busy and often very stressful career, and my love for sport and movement was essential in helping me to maintain the balance. I’ve enjoyed many different sports over the years and in more recent years my greatest passion is martial arts. I have practiced Taekwondo, Tai Chi and Kung Fu, and since 2017 Krav Maga (known as contact combat) is a true inspiration for me.  In 2020 I became a certified natural movement instructor (https://www.movnat.com).   

My connection to sport and movement was always filled with passion and love, but I cannot say the same about my connection to food. I struggled a lot after my dad passed away when I was 14. Losing 22 kg and getting out of the emotional eating and wrong body image issues took me years. 

I studied nutrition coaching with great inspiration because my personal journey taught me a lot.  Now that I am also equipped with a science-based education, I am deeply impassioned to help other people on their pathway to transforming their lives.  

I am married, with a young son, who is my inspiration to keep studying and growing. 

The foundation of my coaching approach lies in my own life lessons and fundamental values.